The next big thing for graphic design is online publishing: Why it’s happening
Graphic design is about more than just printing and cutting out the middleman.
It’s about the creation of visual products that are more useful, more personal, and more engaging.
Here are some of the reasons why.
The online publishing market is booming.
For the first time, people are buying physical publications in bulk online, making it easy for businesses to expand their online presence.
That’s good news for all of us—but especially for designers, who need to be able to quickly produce high-quality, high-resolution designs.
As online publishing becomes more mainstream, we expect to see a surge in the number of designers who are creating high-end designs.
“We’ve been seeing the rise of designers that are making designs for clients in-person, and that’s really exciting,” says John O’Sullivan, CEO of Graphic Design Studio, a London-based design agency that works with clients in a variety of industries.
“It’s something that is really happening.”
O’Brien says the trend has to do with how designers are used to getting their designs to their clients.
“People are getting more creative with their designs online, and people want to be creative with it, too,” he says.
And, he adds, “Designers aren’t used to making their designs in-house.”
Designers are getting a break from physical files.
For years, most design work was done in a physical file, like a notebook or computer file.
Designing for the web, however, is different.
“Design is now really about the web,” says Peter Tinsley, CEO and founder of Graphic Designer Labs, a design consulting and service that provides designers with tools to improve their designs, create interactive graphics, and collaborate with other designers.
“The whole point is to work from wherever you are.”
And, designers can work from anywhere.
“I think designers are seeing a lot of opportunities to be more creative,” Tins.
Tins says he expects more designers to take the plunge into online publishing, and to start producing their designs by simply sending them to their own website.
“This is a huge opportunity for the digital design industry,” he adds.
Design and content is moving in opposite directions.
“Digital is going to have a bigger role in the future of design, and designers are going to be part of that,” says Tins, who predicts that the majority of designers are heading for the Web.
“If you’re a designer, the Web has a lot more room to grow,” he predicts.
But, he notes, it also has a “big opportunity for designers to make things that are really useful to their users.”
For example, “I see this as a great opportunity for people who are looking for a toolkit to help them with their design work, because they don’t have to be in the office to work on it,” Tines says.
“But, if they are going for a designer-oriented project, then they’ll be going to their desktop to get it done.”
“There’s a lot going on in the world of design now,” says O’Malley, who expects more graphic designers to be looking for “better tools for them to work with.”
“Digital will take care of the design and content side of it, and the designer will get to take care on the graphics side,” he notes.
And he thinks designers will find this trend exciting.
“What I’m really excited about is that the Web is moving so quickly,” he concludes.
“As designers, we’re seeing a new generation of designers coming up that want to take control of their design and work from any location in the digital world.”
What is graphic design?
Graphic design, also known as graphic design, design, or digital design, refers to the use of visual elements and materials in digital designs, and includes graphic design in the definition of digital design.
It encompasses both print and digital design and includes design, web design, illustration, digital art, and social media design.
A graphic designer can be a designer who works with others on the design side or a designer whose work focuses on creating interactive and engaging designs for a particular audience.
Design is about creating visual products—including interactive and entertaining designs—that are more usable, more personally meaningful, and better connected to people.
Design can be an essential part of the business of design.
As designers, they create products that people want and want to use.
“Graphic design is a medium for expressing our creative impulses and for creating products that we want to consume and that we care about,” says Daniel Crampton, professor of marketing at Cornell University.
“Whether it’s a print design, a digital design or a design for a social network, designers are taking the creative process in digital design to the next level.”
Graphic design has grown in popularity, says Olfson. “More