Graphic design rules: How to avoid ‘graphic overload’
A graphic design rule to avoid graphic overload is not a new one.
The graphic designer who has been doing it for years is now doing it a lot more often.
The rules were developed to help designers who were tired of the repetitive, uninspired designs on the back of graphic magazines.
“Graphic design is very demanding,” says Steve Langer, a graphic designer based in the Toronto area.
“It’s not something that we should be doing all day long.”
There are rules to keep graphic designers from getting too worked up over the repetition.
The first rule is to avoid overusing colors, says graphic designer Jennifer Pappas.
If the designer’s eyes are fixed on the front of a magazine or a billboard, it will get boring quickly.
“There is no real purpose in trying to be dramatic or dramatic in a graphic design.”
You should also avoid using colors that are not as visually striking as the colors of the subject matter you are trying to create.
“I think it’s important to stay away from monochrome or black and white,” says graphic design veteran Jennifer Poulton.
“When you have a lot of color, it’s hard to visually tell the difference between the color of a background or a foreground.”
The second rule is that you should avoid using too many colors at once.
“If you are in the process of creating a graphic for a poster or for a magazine, you can have too many different colors,” says Poulson.
“That’s a recipe for boredom.”
The third rule is don’t use too many contrast shades, says Poutts co-author and graphic designer Daniel Vollrath.
Contrast shades help visually distinguish objects and elements.
But contrast can be overused and creates a distracting visual effect.
“The reason it is important to avoid contrast is that it gives you a sense of depth,” says Vollriath.
“And if you don’t have that, it becomes a very dull look.”
So, what is the best way to keep yourself in control when creating your graphic designs?
“You can’t have too much contrast,” says Langer.
“A lot of the time, it creates a very stark and monochromatic look.”
If that’s the case, consider using less contrast.
“We want to make things really clear,” says Jennifer Poutons co-creator and graphic artist, and a graphic writer for The Globe and Mail.
“Use lots of contrast.”
The fourth rule is “don’t be too busy.”
Pouls rule of thumb is that if you’re just starting out, it might be more productive to work on a piece of artwork for a week or so, rather than a few months.
It’s also a good idea to try to work from home.
But you can also create a piece for a few clients at a time.
“You don’t want to have to work as hard as you can to make it a masterpiece,” says Bittner.
“As a designer, you don.
You’re working with people who have an appetite for visual content.”
The fifth rule is, “don ‘t do it at night.”
When it comes to visual content, work during the day.
“Don’t be in a rush to get everything done,” says Hensley.
“In the morning, just think about what you’ve already got, and go through that.
When you’re working at night, you have to think about that later in the day.”