By Andrew J. PappasAssociated PressA graphic designer’s job description is a checklist of what they should be looking for in a client, a job description that can guide your decisions as you decide how to build a portfolio.
It’s a list of criteria for a portfolio that can help determine if your business is viable and what kinds of client relationships are worth pursuing.
But, if your goal is to get hired, your job description can be a bit of a waste of time.
A graphic designer should always be looking at the client’s needs and not just the client.
So, how can you use your job descriptions to build your portfolio and give your clients a better impression?
A good graphic design portfolio should include all the information they need to know to evaluate your work.
And you don’t have to make every graphic design decision based on your job, but you should be able to identify the information you need to answer questions like, How much is my design cost?
What’s my budget?
How many graphics do I need?
What kind of budget are you willing to pay for them?
What type of software do I want to use?
What are the requirements for the type of graphics?
What do I expect from my graphic designer?
Here’s how you can use your portfolio to answer these questions:Here are some things you should know about your graphic design job.
For example, here’s a question you should ask yourself when evaluating a client’s graphic design needs:How much do I have to charge for my graphic design?
What will I be able afford to pay?
What is the size of my budget for this graphic?
Here are a few other important questions to ask when evaluating your graphic designer.
How many graphic design workstations do I currently have?
What software do you need?
Is your budget in excess of what I need for this type of work?
You can answer these same questions by looking at your graphic workstation or graphics software and finding out how much you’ll be able pay for it.
What about licensing?
Does my graphic work have to be licensed for use in a specific geographical area?
How long does my workstation take to produce?
Is it available for sale?
If you are a graphic designer, it’s not your job to make decisions for your clients.
You’re their only guide.
Instead, you should focus on the client and your goals.
Your job description should be a checklist for your decision making process.
You should be focusing on the clients’ needs and what they need out of you.
It should include questions like:Are you looking for a graphic design firm that specializes in a particular client area?
Which client areas are you looking to focus on?
Is this a good opportunity for you to broaden your portfolio or to grow your client base?
If your answer to any of these questions is yes, then you should consider hiring your graphic designers.
If not, there are plenty of other graphic design jobs out there that you can explore as you build your business.
For more tips, read my article How to become a graphic artist in 2015
Graphic design has always been a passion for me, but it wasn’t until I had my first child that I realised how much it meant to me and how important it was for my daughter to be a visual designer.
It’s not just for me though, I’ve been designing and building my business since I was about 10, and my family’s business has grown tremendously thanks to my love for it.
As a designer, I have a real passion for the way we make our own designs and have been creating my own branded clothing line for many years.
I am now a parent of two beautiful daughters, so when I was in my 20s, I knew I wanted to be an illustrator.
It’s hard to think of a time when you were a kid and had your first child and were inspired by the joy of creating something that’s so much more than a simple design.
I was also a huge fan of the graphic design community, so it was only natural that I wanted in on the action too.
After all, the more I did, the less I cared about what I was designing.
So I set out to start my own company.
The first project was a graphic design for a children’s book I was writing, which was something I had always wanted to do, and when it came time to put it together, I was blown away.
There’s no question that it was a huge leap forward in terms of how I approached the work, and it’s been an incredible journey to date.
While my first project wasn’t something I was very excited about, I really did think it would be something to do with kids and I really wanted to put my stamp on it.
That’s when I realised that the more time I had on my hands, the better off I would be in the long run.
One thing I always learned is that life can be pretty unpredictable and I think that’s why I’ve taken a keen interest in starting my own business, and I know that with your experience, there’s nothing better than creating something with your own unique vision and vision alone.
In the years since, Ive learnt so much and so many things from this experience.
I have now gone on to create a wide range of designs and I feel incredibly fortunate to have found this great community of designers and artists who have shared their work with me.
It has been a really interesting journey, and with the help of my business partner, he’s also been a great supporter, encouraging me to share what I’ve learnt with the world and to be as transparent as possible about the work I’m doing.
If you’re looking for inspiration, then you should definitely check out my blog and Instagram where I share my thoughts and inspirations and what I’m working on in the future.