By Andrew J. PappasAssociated PressA graphic designer’s job description is a checklist of what they should be looking for in a client, a job description that can guide your decisions as you decide how to build a portfolio.
It’s a list of criteria for a portfolio that can help determine if your business is viable and what kinds of client relationships are worth pursuing.
But, if your goal is to get hired, your job description can be a bit of a waste of time.
A graphic designer should always be looking at the client’s needs and not just the client.
So, how can you use your job descriptions to build your portfolio and give your clients a better impression?
A good graphic design portfolio should include all the information they need to know to evaluate your work.
And you don’t have to make every graphic design decision based on your job, but you should be able to identify the information you need to answer questions like, How much is my design cost?
What’s my budget?
How many graphics do I need?
What kind of budget are you willing to pay for them?
What type of software do I want to use?
What are the requirements for the type of graphics?
What do I expect from my graphic designer?
Here’s how you can use your portfolio to answer these questions:Here are some things you should know about your graphic design job.
For example, here’s a question you should ask yourself when evaluating a client’s graphic design needs:How much do I have to charge for my graphic design?
What will I be able afford to pay?
What is the size of my budget for this graphic?
Here are a few other important questions to ask when evaluating your graphic designer.
How many graphic design workstations do I currently have?
What software do you need?
Is your budget in excess of what I need for this type of work?
You can answer these same questions by looking at your graphic workstation or graphics software and finding out how much you’ll be able pay for it.
What about licensing?
Does my graphic work have to be licensed for use in a specific geographical area?
How long does my workstation take to produce?
Is it available for sale?
If you are a graphic designer, it’s not your job to make decisions for your clients.
You’re their only guide.
Instead, you should focus on the client and your goals.
Your job description should be a checklist for your decision making process.
You should be focusing on the clients’ needs and what they need out of you.
It should include questions like:Are you looking for a graphic design firm that specializes in a particular client area?
Which client areas are you looking to focus on?
Is this a good opportunity for you to broaden your portfolio or to grow your client base?
If your answer to any of these questions is yes, then you should consider hiring your graphic designers.
If not, there are plenty of other graphic design jobs out there that you can explore as you build your business.
For more tips, read my article How to become a graphic artist in 2015